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Autumn is here and businesses all over the UK are getting busy preparing their promotional merchandise plans ready for this Christmas. So are you?

The Promotional Products Association International have released a detailed report giving fantastic figures for anyone considering getting a plan in place ready for winter.

The study suggested that over 80% of people receiving promotional gifts actually like receiving them. With 80% of your existing or new customers ready to be pleased with you just for sending them a nice gift it's definately worth considering.

The current market and economy doesn't have to mean complete doom and gloom, but it is a fact that customers are more likely to lose loyalty or shop around. For the sake of a marketing campaign this December you are likely to see a boost to the first quarter of 2011, adn you're more likely to retain any customers who may be getting tempted by a competitor trying to snag them away from you.

The study also asked how many of the people receiving gifts kept them, and over 50% of those questioned admitted that they kept their gifts for well over year, and for as long as 5 years. What more could you ask for - your customer is being reminded of you and your brand and of course, your goodwill for upto 5 years with that one gift. If you provide them with something designed to be kept for a long time especially one with your logo and corporate message printed on you're guaranteed long  term exposure to over half of your customers that receive their Christmas gift.

There's no limit to what you could send as your promotional gift, how ever the important thing to consider is what it says about your business and your brand. If you want to target high profile clients you really need to be sending out luxury items and high quality gifts.

Don't forget to reward your customers this winter as well. With times being hard every business needs to go the extra mile to keep their staff moral high, and an unexpected Christmas gift to your staff will say more than words and will boost their spirits (and hopefully sales!) this Christmas.

Contact us to know more about our corporate hampers and branding.
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To get good sales you need to look at providing great marketing and create a solid brand. The good news is that this doesn't have to mean spending a fortune on ad space, the more creative and unique you become the faster your brand will grow and your marketing will become a talking point amongst your customers and suppliers.

1. Outstanding Customer Service
The best marketing and the most passive is word of mouth – that's a fact. What better way then have your customers all on their own mission to tell the world about how fantastic you are! That's why our gift hampers provide a fantastic way to offer a unique bonus to your customer service package. Why not apologise or reward your customers with a surprise hamper through the post, all with your brand and message printed on top!

2. Launch a Competition
We've all seen magazines and tv shows promoting various competitions created by businesses looking to market to the masses. It's a tried and tested way to expand your business empire, but not only that you can also run mini-monthly competitions for your existing customers or subscribers. Where whoever spends the most each month will win a prize, so why not provide one of our luxury hampers as the coveted first prize!

3. Offer a Reward Card
We've all seen them, where you get a stamp each time you buy a certain product or spend over a particular amount each visit. Well why not run your own reward or referral card? Not only could you get more repeat business, but if it's a referral scheme then your marketing could go into overdrive quite quickly! You could offer discounts at various milestones, or even a free gift!

4. Do Something Unexpected
Surprise one of your customers with a free gift in the post! Make sure you get a press release or two out of it, and you could even start your own referral scheme where if someone refers a new customer that converts you could send out a surprise hamper to your loyal customer!

5. Target Promotional People
Does your business link with a particular celebrity or influential person? Why not find out their details and send them some information about yourself along with a fantastic personalised gift hamper as a complete surprise. I'm sure it will make their day and also be a talking point for them with the media and other new potential customers!

So make a difference to your marketing and branding with our hampers!

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